Just to start off with, I used to be super excited about reading the Marvel Previews every month. “Oooh! I can’t wait to read that!” Where when I would read the DC ones, it was more “Oh, another issue of Superman, another Batman, yawn…” But lately, I have been much more interested in what is going on with DC. And this is before the relaunch talk.
This morning, I am doing my Previews order. Because of my POS system, I really don’t look at the order form to get all of the incentive information. It pops up when I am doing my order. So this morning, I am doing the Marvel part of the order. Their big response to the DC New 52? Instead of 1 in 10 variants and 1 in 25? They are doing 1 in 26 and 1 in 52. Childish. And I think it is starting to bite them.
They’ve been top dog for a long time, but I really do see that changing in September. The stories aren’t as good anymore. The art isn’t as interesting. I’m not trying to make a blanket statement. There are many bright spots. The new Daredevil was great. But my numbers for the new Ghost Rider are single digit already when ordering #3. Many Fear Itself tie-ins, I am ordering 5 or less. There is not a single Flashpoint mini that I have ordered (or sold) less than 25 copies of. My lowest number for any of the new DC 52 is 50 copies. (Yes, I realize that none of these numbers will hold, but even if they drop 75%, they will still be beating most Marvel books that are not called Avengers or have Wolverine in it).
Marvel is going to have to scramble to catch back up. Stunts won’t do it anymore. DC has been telling really good stories (Batman Family, Green Lantern Family) that getting people talking. All I hear about Deadpool anymore is to drop it from people’s pull lists. My numbers are actually declining on titles like Iron Man and Captain America in the middle of the big event. Will Schism have any real impact on the X-books? I doubt it. I already had 3 people drop regular X-Men because they are going back to the vampire well again for the next story arc.
I love Marvel Comics. I grew up with their characters. I was a Marvel Zombie. I just hope that they grow up and become a real publisher, putting out great stories without the need for 20 tie-in series just as a money grab.
End of rant